Now we need to discuss search engine optimization (SEO) This is one of the black arts of the web. There are many tools to guide you, and we will be happy to advise and help you to make content that will be quickly picked up and indexed by the search engines.

The way the content is written and how its relevance to your site are important issues.

What we are trying to do with SEO is to get your website seen by the people who you want to see it. We do not want to target audiences who have no interest and who will waste your time with pointless enquiries. So good SEO will not only bring you more customers but also better customers, customers and an audience who are more receptive to your ideas and products.

One part of SEO is search engine friendly URLs. Let us show you the difference.

http://www.softforge.com/index.php?option=com_content&view=article&id=7&Itemid=3

Its a bit of a mouthful and not very helpful for finding the site amongst a see of links in the bookmarks section of your browser.

http://www.softforge.co.uk/home/biography/philip-walton

Now that's better, it is smaller, clearer and much more likely to be picked up by a search engine.