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Alt Text

A description of an image used in HTML code to describe the appearance and function of an image on a page. Alt text helps with SEO and accessibility.


Backlinks, also known as "inbound links" or "external links," are links from one website to a page on another website. They are significant for SEO (Search Engine Optimisation) because search engines, like Google, consider backlinks as a vote of confidence from one site to another.

The quality and quantity of backlinks can significantly affect a website's ranking on search engine results pages (SERPs). A higher number of high-quality backlinks can lead to better search engine rankings.

Bounce Rate

The percentage of visitors who navigate away from a site after viewing only one page. It is a measure of a website's engagement quality.

Canonical URL

The preferred URL of a webpage when there are multiple URLs with similar or identical content. It helps prevent duplicate content issues in SEO.

Click-Through Rate (CTR):

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign.

Content Management System (CMS)

Software used to create, manage, and modify digital content. Examples include WordPress, Joomla, and Drupal.

Conversion Rate

The percentage of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors.

Crawl Budget

The number of pages a search engine will crawl on a site within a given timeframe. It is crucial for large websites to ensure important pages are indexed.

Domain Authority

Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

It scores websites on a scale from 1 to 100, with higher scores indicating a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.

This score can then be used to compare websites or track the "ranking strength" of a website over time. It's important to note that Domain Authority is not used by Google in determining search rankings and is purely a tool used for SEO analysis by marketers.

DA is not a metric that can be directly influenced with a single action. Instead, it represents the result of multiple SEO strategies and actions (like creating quality content and building backlinks) coming together.

A higher DA can generally lead to more organic traffic and better search engine visibility, but it should not be the sole focus of an SEO strategy.

Heading Tags

HTML tags (H1, H2, H3, etc.) used to define headings and subheadings in content. They help improve SEO by making content more readable and structured for search engines.

Keyword Density

The percentage of times a keyword or phrase appears on a webpage compared to the total number of words on the page. It helps with SEO but should be balanced to avoid keyword stuffing.

Meta Description

A brief summary of a webpage's content, usually 155-160 characters, displayed in search engine results. It influences click-through rates

Monthly Traffic

The total number of visitors to a website over the course of a month. This metric is crucial for understanding the reach and engagement of a website, indicating how many users are interacting with the site's content within a specific time frame.

Monthly traffic data can help website owners and marketers gauge the effectiveness of their content, marketing strategies, and user engagement efforts. 

New and Lost referring domains

The terms "New and Lost Referring Domains" and "Domains by Domain Authority" are important metrics in the field of SEO (Search Engine Optimization) and website analytics. They provide insight into the health, reputation, and growth of a website's backlink profile. 

On-page SEO score

An on-page SEO score is a metric that evaluates how well a webpage is optimised for search engines based on various on-page factors.

These factors include the use of keywords, the structure of the content, meta tags, the responsiveness of the design, and the overall user experience on the page.

The score is intended to help website owners understand areas of improvement to enhance their site's visibility in search engine results. 

Organic Keywords

Organic keywords are terms used in search engine optimization (SEO) to describe the words and phrases that people enter into search engines naturally, without being influenced by paid promotions.

These keywords are crucial for SEO because they can drive free, targeted traffic to a website. The use of organic keywords aims to improve a website's visibility in the search engine results pages (SERPs) for those terms, thereby attracting more visitors who are looking for information, products, or services related to those keywords.

Organic Monthly Traffic
The term "Organic Monthly Traffic" refers to the number of visitors who come to a website from unpaid search results in a given month. This metric is crucial for understanding the effectiveness of SEO strategies, as it represents traffic generated through organic search engine results rather than paid advertisements or direct visits. Organic traffic is significant because it is targeted; users visiting the site from search engine results have a specific intent, making them more likely to engage with the content or convert into customers. Organic Monthly Traffic is a key performance indicator (KPI) for websites aiming to increase their visibility and authority in search engines. By optimizing content, improving site structure, and ensuring a good user experience, websites can enhance their rankings in search engine results pages (SERPs), thereby increasing their organic monthly traffic. This metric is not only a reflection of SEO success but also an indicator of a website's relevance and value to its target audience.
Page Speed

The time it takes for a webpage to load. Faster page speeds can improve user experience and SEO rankings.


A text file in the root directory of a website that tells search engines which pages they can or cannot crawl.

Schema Markup

Code added to a website to help search engines return more informative results for users. It can enhance search listings with rich snippets.

SEO Issues

SEO issues refer to the various problems or obstacles that can prevent a website from achieving optimal performance in search engine results pages (SERPs). These issues can negatively impact a website's visibility, user experience, and overall ability to attract and engage visitors from organic search.

SEO keywords

SEO keywords are terms or phrases incorporated into online content to improve its visibility and ranking on search engines like Google, Bing, or Yahoo. These keywords are selected based on their relevance to the content's topic and the likelihood that potential visitors will use them during their search queries. The goal of integrating SEO keywords is to drive organic traffic to a website by making the content more discoverable and appealing to search engines. Effective keyword selection involves research and analysis to identify terms that are frequently searched for by the target audience but not overly saturated by competitors.

By optimizing content with the right SEO keywords, websites can enhance their search engine rankings, increase their visibility to potential visitors, and improve the chances of attracting a relevant audience.


A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines read this file to more intelligently crawl your site.

Top pages by traffic

This feature allows users to identify which pages on a website are attracting the most traffic. Essentially, it ranks the pages of a website based on the volume of visitors they receive, typically measured over a specific period.

Top SEO pages

"Top SEO pages" refers to the web pages that are most effectively optimized for search engines within a specific domain or across the internet, depending on the context. These pages achieve high rankings in search engine results pages (SERPs) for their targeted keywords, making them more visible to users conducting searches related to their content.

User Experience (UX)

The overall experience of a person using a website or application, particularly in terms of how easy or pleasing it is to use.