Mobile Friendly

In 1997 desktop was the only way to view the web.  In 2013 mobile overtook desktop as the main way most people experience  the web.

Now with 3 billion mobile phones being used world wide, we are soon approaching a time when many people’s first internet interactions will be through a mobile device. Can you afford to ignore the majority of your clients? The majority of your trade?

Googles Mobile Friendly Test

Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites which are mobile-friendly rank higher and provide mobile searchers with a better user-experience. Google is now taking this a step further by using the "mobile-friendly" designation as a ranking factor to promote sites that are optimized for mobile, in addition to demoting those that are not.

You can test if your own site is mobile friendly with the link below. Just enter your URL and click Analyze

https://www.google.co.uk/webmasters/tools/mobile-friendly/

But does it really matter

Yes, if you need to get in front of a wide audiance for your goods and services. Do you spend any money doing google adwords, SEO or online marketing? If you do and the site is not mobile friendly then you are wasting your hard won cash if the site users will come to is not mobile friendly.

All the sites we have built since 2013 have been responsive mobile friendly. All our Joomla 3 sites pass the google test and our clients benefit from this in their search engine placement. Sites we have taken over or converted have seen a significant jump in their search engine placement on the key terms they have fought hard to achieve. If you leave your website in a state that does not pass the google test not only will it fall in all search engine rankings but it will also be difficult to read, navigate and use for your clients.

The right message on the correct medium

You are also missing a trick to optimise your content for the different mediums. Use video and rich media experiences, larger more detailed explainations on the desktop where space is plentiful and the connections speeds great.

On tablets and mobiles you can present a fine tuned message via sections that show a different more succinct message tailored for the mobile market. Remove the video content and get a fast clear message across. Put the effort in and your clients will love you with a better takeup and more time spent looking around your site. This in turn will increase your ranking in those key terms you so cherish and help you get your business ahead of the rest.

Below is a simple example of how content can change depending on the browser size. If on a Desktop you will see 3 boxes, on a smaller device2 and on a mobile phone, one. If you are on a desktop, make the window smaller and see how it responds.

If you can read this, you are using a desktop monitor

If you can read this you are using a tablet or a desktop monitor

If you can read this you are using a mobile phone, tablet or desktop monitor

And what is the cost to you to impliment such a change and go mobile.

It can range from a few hundred pounds upwards but getting an estimate is free and the cost of not doing anything and leaving it is going to be more and more expensive as your market share and exposure shrinks and your competitors take advantage of inaction and procrastination. 

To get a free estimate or just talk through your website stratagy do contact SoftForge on 01474 350 959 or email to discuss your mobile website needs and stay ahead of the curve and in touch with all your customers.

Search Engine Optimisation (SEO)

Search Engine Optimisation is one of the black arts of the web. There are many tools to guide you, and we will be happy to advise you on how to create content that will be quickly picked up and indexed by the search engines. The way the content is written and its relevance to your site are important issues.

The aim of SEO is to get your website seen by the people who want to see it. There is no point in targeting audiences who have no interest and will waste your time with pointless enquiries. Good SEO will not only bring you more customers but better customers – an audience which is more receptive to your ideas and products.

The SEO process includes -

Continue Reading

Copywriting

If you choose our copywriting service, we will research and write your text from scratch, using discreet Search Engine Optimisation keywords to help your site appear as prominently as possible on popular web searches.

Continue Reading

Copy-editing

Copy-editing is more intensive than proofreading, and yields richer results. As well as amending any errors, we will reword your existing text so that it reads more smoothly and attracts more visitors to your site. We will also introduce Search Engine Optimisation keywords, to help your site appear closer to the top of the list on popular web searches.

Continue Reading

  • 1
  • 2