Search Engine Optimisation (SEO)

Search Engine Optimisation is one of the black arts of the web. There are many tools to guide you, and we will be happy to advise you on how to create content that will be quickly picked up and indexed by the search engines. The way the content is written and its relevance to your site are important issues.

The aim of SEO is to get your website seen by the people who want to see it. There is no point in targeting audiences who have no interest and will waste your time with pointless enquiries. Good SEO will not only bring you more customers but better customers – an audience which is more receptive to your ideas and products.

The SEO process includes -

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Copywriting

If you choose our copywriting service, we will research and write your text from scratch, using discreet Search Engine Optimisation keywords to help your site appear as prominently as possible on popular web searches.

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Copy-editing

Copy-editing is more intensive than proofreading, and yields richer results. As well as amending any errors, we will reword your existing text so that it reads more smoothly and attracts more visitors to your site. We will also introduce Search Engine Optimisation keywords, to help your site appear closer to the top of the list on popular web searches.

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Proofreading

If you already have text for your website, SoftForge can conduct a thorough check for spelling mistakes, grammatical errors, incorrect word usage and consistency issues. A spellchecker won't pick everything up, but we will!

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