Keep in touch with your audience
Newsletters allow you to reach out to specific distribution lists.
Your clients can select their areas of interest which meet their needs.
Distribution lists allow you to segment and target specific interest groups which in turn rewards you with higher uptake and client interaction.
Valuable feedback from your clients
Sending newsletters to your clients provides you with vital feedback.
Every newsletter that is opened, every link that is clicked on will show you what your clients truly value and are interested in.
This client specific information should feedback into your articles and product choices.
Ideal launch vehicle
"If you build it they will come" doesn't work in reality.
You need an audience and your newsletter provides you with the perfect opportunity when launching new products and services.
The sooner you start your newsletter, the sooner you can use its full potential.